After recently writing an article on the best websites for Korean fashion shopping, I wanted to write another article to go alongside it. This time, however, I wanted to cover the best Korean cosmetic websites in 2021.
Both Korean fashion and cosmetics have grown to be incredibly popular in recent years. While it’s easy to find clothing and cosmetics in Korea, it can be a bit harder to find authentic products online – even more so when you need international shipping.
For this reason, I wanted to create a post discussing the best places to purchase authentic Korean skin care products and skincare online. All websites on this list offer international shipping and have websites available in English.
Further, all of the websites have products that are actually popular in Korea or that are from Korea. If you shop from these websites (especially some brands) you can know that you are getting cosmetics straight from the streets of Seoul!
With that being said, there are a ton of websites out there and I couldn’t include them all because there are just so many! I tried my best to include a wide variety of websites though. If you believe a website should be added to this list, please comment and let me know!
This article contains affiliate links. This means that I may receive a percentage of purchases that are made from links on this article, this comes at no extra cost to the user. Full disclaimer.
Popular Korean Cosmetic Brands
The makeup and skincare markets in Korea are constantly changing and product trends are different every few months. However, there are some brands that have remained relatively popular over the past years. Firstly, I’ll mention some of the popular but affordable cosmetic brands in Korea followed by some of the more premium brands.
- Tony Moly
- Etude House
- Nature Republic
- Holika Holika
- Skin Food
- The Face Shop
- The SAEM
- And more…
Of course, these aren’t the only brands that fall into each category. There are hundreds of Korean cosmetic brands alone! However, these are some of the most well-known, both in Korea and overseas.
Best Websites For Korean Cosmetics
Another big name, Beautynetkorea makes this list due to its large selection of cosmetics but also the fact that it offers many popular Korean brands that aren’t on the other big Korean cosmetic websites.
Some of the famous brands that can be found on Beautynetkorea are Tonymoly, Missha, It’s Skin, Holika Holika, and The Face Shop. Nearly all of these brands have large selections on Beautynetkorea and there are tons more brands that you can also find on the website!
Pricing on Beautynetkorea is very reasonable and it has many affordable brands with thousands of product choices. If you are looking to save money, Beautynetkorea can also have big sales on at times with some products being 75% off or more.
These sales make Beautynetkorea a great place to shop for anyone looking to save some money while still getting quality cosmetic products from Korea. Whether you are looking for a moisturizer or makeup, Beautynetkorea has it.
Perhaps one of the most famous online shopping malls, Stylevana is very popular for Korean fashion and Korean cosmetics. The site offers international shipping to most of the world and is available fully in English.
Stylevana has an incredibly large selection of cosmetics and it aggregates many popular Korean cosmetic brands in one place. Some of the more well-known brands are Nature Republic (very popular in Korea), IOPE, and Sulwhasoo.
With the large selection that Stylevana has, you can also find products for nearly all price ranges. Brands such as Nature Republic are known for being a bit cheaper, whereas brands like IOPE are generally more premium.
Stylevana has large collections for both skincare and makeup. On top of this, they also sell a lot of Korean fashion from big brands making the website a great one-stop-shop. Stylevana is focused on women’s fashion.
3. Olive Young
Olive Young is the first website on this list that has a very large physical presence in Korea. Olive Young is incredibly common in South Korea and it’s hard to walk even a block in Seoul without seeing their stores.
Although the physical locations of Olive Young are only partly for cosmetics (they are more like drug stores or pharmacies) their online store is mainly focused on cosmetics. However, you can also find other products such as hair curlers, straighteners, and even some food items!
While the Olive Young website has a large variety of cosmetics, it doesn’t have quite the variety of some of the dedicated cosmetic sites listed above. With that being said, there are still some brands unique to Olive Young and it’s worth checking out their site.
Olive Young also tends to be a bit more expensive than the sites listed above. While this does differ depending on the brands in question, you will generally find that Olive Young has higher pricing – whether the higher prices are worth it is up to you.
4. KBC (Korea Beauty Cosmetics)
Korea Beauty Cosmetics has one standout feature that makes it stand out amongst the competition. That is the fact that KBC offers free shipping on all products – no matter the cost. The free shipping will take longer than other options, but it’s free and can be applied to all products!
KBC offers all products from skin care to makeup and lipstick. Further, they also offer many other cosmetic devices such as LED face masks and wrinkle-reducing tools. Although they don’t have the largest variety of brands, they may have the largest variety of products.
Interestingly, Korea Beauty Cosmetics also offers a full 11-step routine for skincare from removing makeup to reapplying it. Each step has products relating to it, allowing you to easily pick from exactly which kind of product you want.
5. Aloisia Beauty
Aloisia Marie Beauty is a brand that believes in clean beauty. With the amount of skincare and cosmetic products that many of us use daily, it’s important to make sure that you are using only products that aren’t harming your skin. Due to this, Aloisia Beauty has a list of chemicals and harmful ingredients that they promise to never include in their beauty products.
While their selection is one of the smallest on this list, this is due to the fact all products on their site are from the Aloisia brand. That is to say, they sell only their own products. These products are high quality and they have great reviews.
The website allows you to sort by skin concern. This means that you can select the exact issue you are facing (dry skin, oily skin, acne, etc) and find products that are effective against such conditions. This makes it easy to find the right products.
Aloisia Beauty also has a blog section that has a range of free advice and tips for skin care. It’s updated every few weeks and there is some interesting content there – especially when it comes to natural ingredients for skincare.
It’s hard to make any online shopping list for Korean goods without including Yesstyle. Just as they have one of the biggest varieties of Korean clothing online, they also have one of the biggest selections of Korean cosmetics on the internet.
Yesstyle has a massive variety of cosmetics from both bigger Korean cosmetic brands and smaller brands alike. They sell everything from makeup products to body care products (moisturizer, hand creams, shampoos, and more!).
Yesstyle has products for both men and women. However, the selection for men is much more limited and is more focused on body care products than makeup. There is still a lot on offer though, and it’s worth looking into Yesstyle.
Yesstyle is an online shopping mall and as such, it sells products from many different brands. The quality of these brands will vary a lot depending on the product in question. However, Yesstyle is a great place to find both cheap Korean cosmetics and more premium products alike.
Jolse is another online shopping mall that focuses on Korean cosmetics. They are an aggregation site and as such, have products from many other companies. Similar to Olive Young, they tend to have slightly higher prices.
Jolse has a large variety of cosmetics from brands that are popular domestically such as Innisfree, Missha and Some by Mi. Jolse often has sales that can drop the prices on products significantly (sometimes by 80%), and if you are shopping at the right time you can save a lot.
They are a good choice for sheet masks as they have a large variety from different brands and their prices are also competitive. In fact, many of the prices for sheet masks on Jolse are similar to the prices that I see in Seoul.
If you are based in the US or Canada they offer free shipping on orders over $30. Many other countries get free shipping on purchases over $40-$80 (depending on location). For this reason, Jolse is a good choice for anyone in the U.S, Canada, or much of Europe.
8. Peach and Lily
Peach and Lily is a rather unique Korean cosmetic website as they not only offer their own lineup of products, but they act as a syndication website rather than an online shopping mall. This means that rather than acting as a storefront for any brand, they actively chose brands and products to host on their website.
This means that Peach and Lily has products that are from their own brand or that have been chosen by the Peach and Lily team for their quality. This means that while Peach and Lily is more premium in regards to cost, they also have one of the highest quality selections of Korean cosmetics.
Another interesting choice is that Peach and Lily allows the user to choose cosmetics by skin issue (blackheads, dullness, dryness, acne, etc). This is a great way to sort products as it helps users who may not be familiar with all of the brands and products.
Peach and Lily also has a unique referral program where both the inviter and invitee can save $10 on their first purchase of over $50. If you know others who are also interested in Korean beauty products this might be a good way to save some money.
Wishtrend is a Korean cosmetic brand that is very famous internationally. It has little presence within Korea, but both its store and its brand (By Wishtrend) are well known by many people familiar with K-beauty.
Wishtrend’s own brand, By Wishtrend, takes front place on the Wishtrend website. While I have no experience with the brand myself, I have heard good things about it from friends that have used it in the past.
Wishtrend also features a few other brands such as COSRX and ECLAIR. However, their list of brands is much smaller than some of the aforementioned shopping malls and as such Wishtrend acts more like a syndication website.
One of the biggest advantages of the Wishtrend website is the ability to sort products by those that are vegan friendly. Despite being very important, many websites still don’t offer this option.
When you first visit Facetory you will notice that it looks unlike any other cosmetic store on this list. The products are all designed to be very cute and bright, and the cosmetics all have a very cute feeling.
Facetory sells purely its own brand – aptly named Facetory. They offer a wide range of products from sheet masks to exfoliating sprays and more. They don’t offer makeup, however, as Facetory is meant as a skincare brand.
What I really like about the Facetory website is the fact that they offer a skin type quiz (that only takes 30 seconds) which will allow you to find the right products to help with any skin issues that you might be having.
Once you finish the quiz, Facetory will recommend not only products that are designed for your skin/skin conditions but also bundles that include a variety of products that you can use. I really appreciate this function as someone unfamiliar with many of the intricacies of skincare.
11. Soko Glam
Soko Glam is another popular Korean cosmetic shopping mall. Soko Glam is the website behind The Klog, a popular Korean beauty blog. They also sell some of their own products under the same name.
Brands such as Neogen, Mediheal and The Klog can only be found here from what I have seen while researching for this article. Of course, there are also other brands such as Tony Moly and Skinfood (among tens of others!).
Soko Glam is a skincare website and you will find a range of face masks and skin health products on this site. However, you will not find makeup or other such cosmetics on this site.
Soko Glam also gives out their own awards (from The Klog) meaning that they also act as a syndication website. Some items have two or three awards, making it easy to see exactly which products are highly rated and why.
12. Style Korean
Despite what the name may suggest, Style Korean is a site that focuses on Korean cosmetics and skin care. They have an incredibly large range of brands, and they are comparable to the biggest Korean skin care and cosmetic websites in terms of selection.
Style Korean offers free shipping to many regions on orders ranging from $80+ to $120+. The pricing on the website is generally quite affordable and you will find a large range of quality and pricing here.
I appreciate the sorting that Style Korean offers as you can sort brands by their ingredients and whether or not they are vegan. The site also offers large discounts at times, meaning that you can find good deals.
Style Korean does not have their own brand, but this is understandable considering the massive variety of cosmetics. Brands such as Missha, 3CE, Innisfree, Holika Holika, the SAEM and Tony Moly can be found here!
13. Cosmetic Love
Cosmetic Love is one of the first sites on this list in a while that offers both skin care products and makeup. On top of this, they also offer a large range of hair products and makeup tools.
Cosmetic is another cosmetic shopping mall, and I believe that they don’t sell their own products. They offer over a hundred Korean cosmetic brands and they also have a large range of makeup tools from brands such as Innisfree, The SAEM, Hera, and more.
Although selling many similar brands to the other cosmetic websites, Cosmetic Love also offers a whole sample section. This section offers small amounts of very cheap products which provide a great way for customers to try products before purchasing larger amounts.
Best Websites to Buy Cheap Cosmetics
If you are looking to purchase some cheaper Korean cosmetics then you are in luck! There are a lot of sites on this list that offer affordable prices for makeup and skincare products. The sites listed below offer products for affordable prices (however, it does depend on the brand in question).
- Yesstyle (big variety of affordable cosmetics)
- Stylevana (not as large of a variety of affordable cosmetics, but still some options)
- Beautynetkorea (has big sales, sometimes 90% off!)
- Style Korean (large clearance section at times)
- Amazon (large variety of different brands but limited selection for some brands)
While there are some other websites that offer cheap cosmetics (especially when it comes to sales), these are some of the best places to look for affordable Korean skincare and makeup products!
Best Websites to Buy Korean Wholesale Cosmetics
If you are looking to purchase Korean cosmetics on a larger scale, many of these sites also offer wholesale deals. If you are looking to purchase very large amounts of products, make sure to check out the sites below.
- Cosmetic Love
- Korea Beauty Cosmetics
Best Websites to Buy Korean Skincare Products
Along with cosmetics, skincare products from Korea are also very popular and well-liked. Every website on this list sells Korean skincare products, so you can check out any site on the site. However, I do have some recommendations.
- Jolse (decent prices with many brands including Tony Moly and Etude House)
- Beautynetkorea (great prices for single masks with many under 50 cents)
- Soko Glam (more premium masks)
Korean Skincare & Cosmetic Website FAQ
What Is the Best Website for Cheap Korean Cosmetics?
If you are looking for more affordable Korean cosmetics and skincare products I recommend checking out Stylevana, Beautynetkorea, and Yesstyle.
What Is the Best Website for Korean Skincare Products?
There are so many and there’s really no ‘best’ website. However, some good websites for getting started are Stylevana, Beautynetkorea and Cosmetic Love.
What Websites Offer International Shipping?
All of the website on this list offer international shipping and English websites.
What Cosmetic Brands Are Popular in Korea?
There are tons of very popular cosmetic brands in Korea. Some of the most popular are Etude House, Innisfree, Tony Moly, Missha, IOPE, Sulwhasoo, The Face Shop and more.